We’re storytellers, dealmakers, and behind-the-scenes problem solvers who live and breathe entertainment.

A global marketing and business strategist with 18 years of experience building

entertainment brands, launching OTT platforms, and leading international growth across the USA, Japan, Germany, and the UK.

He has led the development and growth of four dedicated OTT platforms that focused on global fandoms, influencer original content, and multi-genre content ecosystems.

As Director of Strategy at SmithGifford, he drives innovation and expansion for clients across entertainment, non-profit, government, healthcare, and consumer sectors.

Previously, he led global marketing at ZDF Digital and Streamwerke, launching international campaigns and multi-platform strategies for TV series licensed on such platforms as Netflix, ZDF, Amazon, BBC, and Disney.

Earlier in his career, Hank helped craft Viewster into one of the first community and

influencer-driven streaming platforms, overseeing branding, content planning, and audience development. He is also Co-Founder of Orange Chariot, which is creating the first officially licensed catalog of anime and manga experiences on Roblox.